Do you want to gain more customers? You need to catch their attention first.
There are so many distractions online, and your prospects and future customers are bombarded with messages from all sides.
That’s why you need to catch their attention.
You can apply the tip when you publish posts or articles to your Impact Instrument blog.
Bloggers have been asking if they can gain attention using short or long blog posts.
Recommendation: Mix it up. Use both short and long posts.
Yes, the Medium Partner Program recently changed its rewards system and will now measure reading time.
At first glance, that means online writers interested in making money online via Medium will need to write longer articles.
But do longer articles guarantee longer reading time?
When you see a super long blog post (more than 3000 words), will you spend more time reading it?
On the web, people naturally skim through an article.
They look for headings, highlighted statements, and other visual cues that will help them get what the article is saying in less time.
So let’s see how this recent shift in Medium’s rewards priorities will fare, given that more people want to zip through their screens.
Manny, what’s the shortest blog post?
Like I’ve said, mix it up. Some will recommend a minimum of 300 words, but it’s perfectly all right to have a blog post that contains just one word.
The main thing is to connect with people.
You can easily test this. Ask yourself if you’ve ever connected with a post that had less than 300 words.
You’ll discover that yes, you have connected with super-short posts in the past.
And also with longer posts, as well.
What exactly drew you in?
There was something that first caught your attention.
That’s why you need to learn how to catch people’s attention first, before they even read the first sentence of your short or long blog post.